MIRAJ
EXHIBITIONS

Sadara Chemical Company is a joint venture developed by Saudi Aramco and Dow Chemicals. It is an unprecedented undertaking, the largest chemical complex ever built in the world in a single phase.
With 26 integrated world-scale manufacturing plants and over 3 million tons of capacity per year, Sadara is a ‘game changer’ in the petrochemicals industry. Sadara wanted to highlight this aspect within an exhibition booth spread over 120 sq m. Miraj set out to design a stand that would be consistent with Sadara’s brand identity and at the same time reflect a ‘game changing’ concept. The idea was to maintain an industrial look, and yet retain a people-friendly attitude.
The Sadara story needed to be communicated and above all, the message ‘Creating Value through Chemistry’ had to be loud and clear. Miraj decided to focus on the core messages and keep the stand simple, open and friendly. Dominated by white spaces, the branding and brand elements were clear, focused and visible. Through product displays and images, the ‘game changing’ concept was well communicated. Supported by a crisp, free flowing structure, the Stand was one of the best designed based on aesthetics and functionality.