Expo 2020 Dubai invited proposals to design a 15 x 6 meter stand at the Annual Investment Meeting, held at the Dubai World Trade Centre. The brief stated that the graphics had to appeal to international business visitors and engage conversation around Expo 2020 Dubai’s three sub-themes; Opportunity, Mobility and Sustainability.
Miraj proposed several value-added features in addition to dynamic design options. It seemed important that we utilize the opportunity to create broader awareness of what the Expo would do for the people of Dubai. Due to the clarity of its proposal, design quality and innovative Experiential Marketing initiative, Miraj secured the contract.
These were some of the innovative ideas that were implemented:
(a) Share your Dream – a live video recording chamber to capture visitors’ Expo 2020 dream and post on social media.
(b) Design a Logo – an online design-a-logo competition.
(c) Digital Souvenirs – a touch screen that lets visitors browse and download Expo 2020 sculptures.
(d) Expo Timelines – a platform that delivers information and legacies of all past Expos.
Visitors were also offered friendly environment and hospitality, attracting more footfall to the Expo 2020 stand.
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