Plastics & Petrochem ARABIA
Saudi Aramco is the world’s leading petrochemicals company focused on oil and gas exploration. Its role in the Kingdom’s chemicals industry is growing and accelerating with a strategic shift towards greater participation designed to increase the local economic footprint of the company’s chemical investments. To deliver this message, Aramco Chemicals planed to improve visibility through exhibitions and conferences.
As one of the first in a series of exhibition stands, the challenge was to understand the applications of its chemicals business and implement them as graphics on the stands. The design had to stand out and distinguish itself from other Saudi Aramco exhibition concepts. An exclusive brand element had to be conceived that expresses Aramco Chemicals’ identity
Miraj created an exclusive design that answered all the above questions. Laced with colors that relate with chemicals, the stand used large backlit images to deliver a clear, uncluttered message.
Fabricated and installed by Miraj’s in-house teams, supported by an excellent logistics unit, it was used at distant locations from Yanbu to Dhahran. The design continues to be an inspiration for all Aramco Chemicals exhibition stands.
PLASTICS & PETROCHEM ARABIA, DHAHRAN
INTERNATIONAL EXHIBITION CENTER SAUDI ARABIA
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Tel: +973 1771 4722
Tel: +966 13 887 2603
Tel: +971 4459 2000
Al Shuyouk Avenue
Al Khobar 31952
Makateb 2 Office 103
United Arab Emirates