ENERGY CONSERVATION CAMPAIGN, SAUDI ARAMCO, ABQAIQ - SAUDI ARABIA
Saudi Aramco Abqaiq planned to organize an energy conservation campaign, seeking to encourage citizens of Abqaiq to participate freely. The objective of the event was to raise awareness about energy savings as a part of everyday life.
Miraj utilized the large space at the event to develop a unique landscape and allow the public to walk around and enjoy the experience. As a first, Miraj designed an augmented reality app that allowed viewers to experience a fascinating 3D animation of the event’s mascot.
The emphasis was on energy efficient systems as part of the conservation agenda. Over 6,000 visitors attended the three-day event – a record turnout for a well-managed event that was planned as a major CSR initiative and remembered for its innovative and experiential media content.
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