Traditional advertising is like standing in the mountains with a megaphone, listening to the echo of your own voice.
In the 20th Century, North American-style advertising typically involved campaigns where the first choice media involved TV commercials and Posters. It was certainly expensive and it could be very wasteful.
In the 21st Century, while the popularity of the Internet and the penetration of mobile phones has created an altogether different media marketplace, the fundamental principles of good communication have not changed at all.
Brining it all together requires expert technical production and an understanding of material and the possibilities at your fingertips.
Deep down, human nature itself never changes – it only appears to on the surface. You still need to attract a prospect’s attention before you can hope to present your sales pitch. Yet the means you use needs to be appropriate.
Gimmicky techniques, which rely on ‘borrowed-interest’ or ‘attention at any price’, can be counter-productive. The challenge is to reconcile two opposing tensions – brightness and relevance.
This applies whether you are talking about a stand at an exhibition, a sales kiosk, online advertising or a piece of graphic design. It never pays to be dull!
At Miraj, we enjoy the challenge of applying our creative imagination to the facts that you present us with. In our experience, marketing solutions, which are both bright and relevant invariably, pay the biggest dividends!
Sometimes we ask our Client: Do you want a Mirror or a Magnifying Glass?
Some Clients only want us to hold a Mirror up to their current corporate position, to reflect them exactly as they see themselves, right here, right now. They repeat their strategy without questioning the gain.
Others are perhaps more ambitious.
They want us to apply a Magnifying glass to the minutiae of their offering because they are proud that it can stand such close scrutiny. Their mantra is: “The more you tell, the more you sell”. Each has its merits but in today’s increasingly competitive environment it is vital not to take anything for granted.
At Miraj we treat marketing budgets with the respect they deserve and we are ideally placed to ensure that our Clients enjoy the biggest bang for their bucks.
We are always looking for a competitive edge. It starts with the best possible briefing. It continues with an imaginative response. It develops into an intelligent plan, with critical points at which to check progress. It moves into execution and production, with our brains engaged, our eyes wide open and our hands on the controls from start to finish.
Let’s face it, no other company in this market can guarantee you this level of quality control – whichever way you look at it!
For more info please visit: www.mirajmedia.com
UAE : +971 445 92000
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