The SAOO PDP Forum 2012 addresses the role of young talent in order to motivate them into taking up the challenge of leading Saudi Aramco to the next generation in professionalism, intelligence and leadership skills. The theme for this forum “Young Talent: Catalyst for Transformation” is a statement of its intent and desire to create a futuristic organization that derives its strength from youthful energy and quick thinking individuals who will transform the way Saudi Aramco presents itself to the world.
Miraj played a vital role in the creation of the logo. It transformed a concept into a logo which stood for all that the SAOO forum meant.
This theme logo centers around the three main contributing factors which are Youth, Catalyst and Transformation and represents a changing environment at Saudi Aramco. The transformation is represented by the brightly colored circles overlapping each other and the three main contributing factors as pins attached to the transformation process.
The end result of the logo befitted the three factors brilliantly, giving each one equal importance.
The logo was just the beginning of Miraj’s role, and extended to creating the brochures, t-shirts, banners, cds, booklets, invitations and much more.
The creation process of the logo
The logo and design across many items