Online content is fast growing as a key (and sometimes the only) medium to reach out to businesses and consumers alike. Effective online content can help in achieving the marketing goals by sending out a clear and convincing message to the target audience. The effectiveness is enhanced if the content is able to stand out and compete with the ever increasing mass of information available to the audience.
Below are some tips which can help companies create engaging and impactful online content and achieve the desired ROI on their online marketing efforts.
Pick the right headline
A headline is like the first impression – On average, 8 out of 10 people will read the headlines, but only 2 out of 10 will read the rest. A strong headline can help grab consumers’ attention and can be the deciding factor whether the reader will continue reading the content or not. It can be considered equivalent to the catch phrase in traditional ads. Headlines can consist of keywords for better SEO to be noticed by search engines.
Remember to address scanners and readers alike
Content caters to reader as well as quick scanners who just skim through information. So headings, subheadings and captions should be kept crisp and clear to give a fair idea of the subject. The body of text should also be to the point with short paragraphs of 3 to 4 sentences focusing on the topic.
Create visual impact
Include stunning images and appealing visual content in your online marketing to get the desired attention. Not only articles with images help create better impressions it also generates 30 times more reads than text-only versions.
Employ just right SEO optimization
It’s important to optimize the content for search engines. This is achieved by techniques like inclusion of keywords in the content. However, it is easy to go overboard and fill up the content with keywords without establishing the link to the message to be delivered. This should be avoided to ensure reader engagement and to ensure that they make a bond with the content.
Make sure your online content is mobile friendly
In the last few years, mobile devices have transformed from being an exception to being the norm. As a result it’s essential for companies to create mobile friendly content. As per Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” Creating an alternate mobile version of a website and utilizing responsive web design can help provide a positive experience to users on a mobile device. Adapting to this trend can provide the competitive advantage companies are looking for; otherwise they’re at the risk of losing out.
How Miraj can help?
Miraj offers wide range of services in web technologies and can help businesses establish and manage their content online. Contact us at +973 1771 4722 or mail us at firstname.lastname@example.org for a free consultation regarding your content marketing requirements.