The next big thing: How Virtual reality is transforming the events industry

What used to be just an entertainment tool for gamers hunting zombies, and movie buffs experiencing some apocalyptic calamity, is finally emerging as a potent marketing and educating tool. Welcome to the world of ‘Virtual Reality’ or ‘VR’, as tech-nerds put it. Thanks to the substantial advancement in technology and increased affordability, true VR experiences…

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How to develop convincing online content

Online content is fast growing as a key (and sometimes the only) medium to reach out to businesses and consumers alike. Effective online content can help in achieving the marketing goals by sending out a clear and convincing message to the target audience. The effectiveness is enhanced if the content is able to stand out…