Augmented Reality

In the world of advertising and promotion it is imperative that you stay ahead of the clan. This will ensure that your product is seen and heard. The ironic aspect about the new trend (which is augmented reality) is that it actually has been around for quiet some time and can be seen as early back as the 1990’s, but none the less it is much more developed and is being implemented is eye catching ways. The way they are being used, borders on the same way QR codes are used. All you require is the code and the application on your android or iphone or tablet pc. Just like the QR code you point and voila instant augmented reality. If you think it sounds amazing have a look at it in action in the Mercedes-Benz campaign, or for a more innovative perspective note how Cadbury incorporated a game into their augmented reality.