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Three key factors to make your exhibition a success!

All roads lead to your brand message -Be Effective, Meaningful and Memorable   Think, think, think! Whether you’re talking about an exhibition stand or a media campaign, the most effective examples are always based on clear strategic thinking to answer the single most important marketing question: What effect are you trying to produce on whom?…

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Conversation: Talking the talk is as important as walking the walk.

Oxford scholar Theodore Zeldin is the son a Russian bridge-builder and a dentist, who completed his training in Vienna. Theodore graduated from London University, Birkbeck College, at the age of 17 with a First in Philosophy, before going on to Oxford where he gained another First in History. He did his Doctorate at St Antony’s…

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How do you put a value on design?

How do you put a value on design? You could say that a commercial philistine is someone who knows the price of everything and the value of nothing. Design is one of those so-called ‘soft skills’ where it is difficult, if not impossible, to quantify its contribution to the bottom line. Take Coca Cola as…

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What is marketing?

People Change. Ideas change. Miraj only changes for our clients. To us marketing is managing profitable customer relationships. We help our clients grow their brand and their business. We know marketing. We learnt it from you. 2007: “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have…

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What makes a good gift?

The practice of giving gifts can be found in virtually all businesses, since records began. Like providing hospitality, it is widely seen as an important part of building solid business relationships, in some countries more than others. In China, for example, the giving of red envelopes is a traditional part of Chinese New Year! Yet…

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Is ‘near enough is good enough’? It isn’t!

Before you go to your next event of exhibition think of this. “The public face of your brand is the entire perception of your brand.” Gerard Grech, CEO Tech City UK Gerard Grech wrote these words in a Financial Times feature on July 1 this year.  Based in London, he is CEO of UK Tech…

EXPO2020

EXPO 2020: How Design combined with experiential marketing connected minds and created the future

June 25, 2015 –(Dubai,UAE) Expo 2020 will mark the extraordinary journey for Dubai from the 1968 Constitutional conference to hosting the Bureau International des Expositions on the eve of the 50th anniversary of the UAE. With little over 2000 days from the opening date Miraj was trusted to share the message with communities and individuals…

Miraj Dubai

Miraj is now in Dubai

Our latest 30,000 square-feet landmark property located at the International Media Production Zone (IMPZ) allows us to expand into the competitive market in the UAE.  This new facility will not only address our plans for continued growth, but it’s also equipped for maximum productivity and quality assurance, through state-of-the art fabrication and production facilities. In…

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Miraj delivers yet again for Saudi Aramco at GPCA

The 9th Annual GPCA Forum, the flagship petrochemical gathering was held at the Madinat, Jumerahirah in Dubai from 23-25 November 2014, where Saudi Aramco was the platinum sponsor and the CEO, one of the keynote speakers. In a multi cornered bidding process involving international agencies, Miraj was selected to design, fabricate and install the exhibition…

Miraj at a glance

Miraj Media recently celebrated its 10th Anniversary! We took a minute to look back at our journey from a boutique advertising firm to a one-stop solution for all marketing needs. We started as Miraj Graphics with one office in Bahrain to expand into several branches in Saudi Arabia and Dubai. Want to learn more about…

4 sign your logo needs redesigning
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How to develop convincing online content

Online content is fast growing as a key (and sometimes the only) medium to reach out to businesses and consumers alike. Effective online content can help in achieving the marketing goals by sending out a clear and convincing message to the target audience. The effectiveness is enhanced if the content is able to stand out…

Miraj 9th Anniversary
Aramco SDP Pinnacle Program

SDP PINNACLE PROGRAM

Saudi Aramco’s Drilling & Workover Department held the inauguration of its Specialist Development Program (SDP PINNACLE) – a career path that arms participants to make a positive impact that satisfies their aspirations and give them an opportunity to excel in areas as crucial as Technology, Experience, Impact, Leadership and Visibility. Miraj took on the responsibility…

Charles Miraj